NEW YORK—March 22, 2018—Baldwin® Hardware, a leading brand of the Hardware and Home Improvement (HHI) division of Spectrum Brands, Inc. (NYSE:SPB), today announced the official launch of Hollywood Hills by Erinn V., a stunning new hardware collection designed by Celebrity Designer Erinn Valencich. The striking new products will be on display at the 2018 Architectural Digest Design Show booth number 293. Not only will attendees have the chance to see the entire collection, but they also will have the opportunity to win a gorgeous Hollywood Hills handleset for their own home.
“Hollywood Hills by Erinn V. strikes the perfect balance between chic, traditional elegance and clean modernism,” said PJ Rosch, senior brand manager for Baldwin Hardware. “Our team worked in concert with Erinn to create a striking collection that easily makes a statement without being overly fussy,”
Working with Baldwin’s industrial design team, Valencich developed a collection that is uniquely Baldwin, with unmatched quality and craftsmanship and also undeniably “Erinn V” with a California-cool vibe. Valencich loves clean, industrial lines and drew inspiration for Hollywood Hills from the linear, stacked geometry found in nautical pieces.
“I really wanted to create a collection that would work beautifully with both traditional and modern designs. In my mind, it needed to include statement-making pieces that would leave a lasting first impression,” said Valenchich. “The collaboration with Baldwin’s design team has been energized and inspired, and I’m thrilled we succeeded in creating this collection, which is perfectly balanced and definitely makes a design statement throughout a home.”
With a tall 20-inch back plate, Hollywood Hills creates immediate interest as a statement piece. The collection has a clean, contemporary look that works well across many design aesthetics. It boasts two tubular handlesets; two mortise entrance sets, three knobs, three rosettes, one deadbolt and a variety of cabinet and appliance pulls, and one new cabinet knob. It is available in 18 finishes. Erinn’s personal favorites are polished chrome (260) and vintage brass (033). To see the entire collection, please visit https://www.baldwinhardware.com/hollywood-hills-by-erinn-valencich.
About Erinn Valencich
Erinn Valencich is the founder and creative director of Erinn V. Design Group, the award-winning Los Angeles-based boutique design firm. Since 2004, her style has become synonymous with the classic California lifestyle. The granddaughter of a fine cabinetmaker and daughter of an architect who studied with Frank Lloyd Wright, Valencich’s approach to design underscores the importance of craftsmanship, materiality and celebrates luxe, livable furnishings. With a keen understanding of architecture, Valencich further elevates spaces with her distinct approach to interior architecture, and often transforms the structure of a space by creating dynamic compositions with a heightened sense of drama. Her work can be best described as Modern Classic with a fresh, yet timeless design. To learn more about Erinn Valencich, please visit https://erinnvdesigngroup.com/.
Baldwin is part of Hardware and Home Improvement (HHI), a major manufacturer and supplier of residential locksets, residential builders’ hardware and faucets with a portfolio of renowned brands, including Kwikset®, Weiser®, Baldwin®, National Hardware®, Stanley®, Pfister™ and EZSET®. HHI is a leader in its key markets with #1 positions in U.S. residential locksets (Kwikset), Canada residential locksets (Weiser), U.S. luxury locksets (Baldwin), and U.S. builders’ hardware (Stanley-National Hardware), and #3 in U.S. retail plumbing (Pfister). Headquartered in Orange County, California, HHI has a global sales force and operates manufacturing and distribution facilities in the U.S., Canada, Mexico and Asia.
HHI is a division of Spectrum Brands Holdings, Inc. (NYSE: SPB). Spectrum Brands is a global, diversified consumer products company and a leading supplier of consumer batteries, residential locksets, residential builders’ hardware and plumbing, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest control products, personal insect repellents and auto care products. Spectrum Brands employs over 15,500 employees worldwide and sells to the top 25 global retailers with products in more than one million stores.
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