Baldwin is paying homage to its 70-year heritage of bold designs by bringing them to life through a campaign titled, 70 Years of Door Couture. Models adorned with headpieces and gowns inspired by Baldwin designs will be at events throughout the year. The first design, which was brings life to the 70th Anniversary Commemorative Knob, graced the audience at the 70 Years Bold kick-off party at the Mandarin Oriental Hotel in Las Vegas.
With clean silhouettes, concentric rings and polished nickel finishes, it reflects the Commemorative Knob in dramatic fashion and is a tribute to the company’s inception during the 1940s.
In the spirit of door couture, Baldwin brings to life an inspired design that captures the attention to detail, craftsmanship and quality for which the company is known and revered.