Baldwin celebrated its 70th anniversary in bold fashion last night at the Mandarin Oriental in Las Vegas when hundreds of architects, builders, customers, designers and employees gathered to celebrate Baldwin’s rich history and witness the unveiling of the company’s 70th Anniversary Commemorative Knob.
The knob design, which was submitted by Ileana LaFontaine of di Domenico + Partners, features an abstract design of seven engraved rings reminiscent of the age rings of a tree. Each ring represents a decade of Baldwin’s history and encases a 70 in the center of the knob. Baldwin’s Industrial Design (ID) team produced the knob in several Baldwin signature finishes, including 055 Lifetime Physical Vapor Deposition (PVD) Polished Nickel, 060 Satin Brass & Brown, and 033 Vintage Brass, and each were on display at the event. LaFontaine’s design was selected from nearly 100 submissions from architects and designers from around the country. She was in attendance last night to accept her award and see her design come to life in a production-quality knob.
Baldwin also honored three Inspired Design Award Winners for their submissions to the 70th Anniversary Commemorative Knob Design Competition. The runners-up included:
- Dale Bugner of DesignBridge in Chicago, Ill.,
- Carol Kurth of Carol Kurth Architecture & Interiors in Bedford, N.Y., and
- Isaac Pollan and Lindsay Crozier of MADE Architecture in Brooklyn, N.Y.
In addition to the production-quality knobs on display, Baldwin surprised guests by further bringing the design to life and adding new meaning to the term ‘door couture.’ Models adorned with headpieces and gowns inspired by the commemorative knob mingled with guests throughout the evening.
According to Baldwin Brand Manager PJ Rosch, “Many people like to say that ‘hardware is like jewelry for the door. We prefer to think of Baldwin as a fashion statement for the home; part of your design aesthetic.”
Baldwin is couture for the door.